The audiovisual summit “From MEDIA to CREATIVE EUROPE. The experiences of the MEDIA Programme in New Europe countries. Challenges for the Future” will take place on  December 11-12th in Warsaw.

Setting the scene and priming the discussion will be keynote speakers including Jan Truszczyński, Director-General of the European Commission’s Directorate-General for Education and Culture and Bogdan Zdrojewski, Polish Minister of Culture and National Heritage. The summit will focus on the influence of the MEDIA Programme on the development of the audiovisual markets in the new member states of the European Union, and investigate how the common experiences can allow for fuller participation in the new CREATIVE EUROPE Programme. It is predicted to also be an opportunity to diagnose the condition of the audiovisual markets, especially those located in Central and Eastern Europe and to point the direction of their future development.

The programme highlights include discussion panels with the industry representatives and key decision makers from European Comission and new member states, working groups and the presentation of a"manifesto" of identified problems, challenges and recommendations.

Among the panel subjects touching on the hottest issues in filmmaking are new business models and value chains in the audiovisual industries of new member states and case studies of companies who have become international thanks to the MEDIA Programme.

Working groups will be tasked to identify problems related to the production and consumption patterns of film and TV drama in Europe, working practices in the new member countries, and the impact of national and European cultural and media policies. The groups will include the  most important public and private stakeholders and will draw on existing problems and mechanism to formulate recommendations for possible solutions.

Discussion panels and presentations of working groups’ recommendations will be live-streamed on the websites of MEDIA Desks from new member states.

The summit is organized by MEDIA Desk Poland and the Polish Ministry of Culture and National Heritage, together with the Polish Film Institute, Polish Audiovisual Producers Chamber of Commerce (KIPA), Polish Filmmakers Association, National Broadcasting Counciland Film New Europe in cooperation with MEDIA Desks from Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Rοmania, Slovenia and Slovakia.