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Creative Europe: New Programme plans to boost cultural and creative sectors
16 November 2012
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In order to adapt to the technological challenges and to exploit the opportunities provided by the digital age and globalisation, the MEDIA programme and the Cultural programme are combined under the new Creative Europe programme.

Creative Europe programme is proposed by the European Commission and with a budget of 1.8 billion Euros over the period 2014-2020, plans to boost all cultural and creative industries. 
The new programme will consist of three strands, one for Culture, one for MEDIA and a trans-sectoral strand and will enable

-300.000 artists and cultural professionals and their work to receive funding to reach new audiences beyond their home countries;
-More than 5.500 books and other literary works would receive support for translation, allowing readers to enjoy them in their mother tongue;
-Thousands of cultural organisations and professionals would benefit from training to gain new skills and to strengthen their capacity to work internationally;
-At least 100 million people would be reached through the projects financed by the programme.

On the 16th of November DG EAC will hold a conference on CREATIVE EUROPE – NEW OPPORTUNITIES FOR FILM AND MEDIA LITERACY.

The conference will give an overview of the Commission΄s proposal for the Creative Europe Programme including the plans for actions in the field of media and film literacy.

The  proposals for new funding opportunities for media and film literacy projects will be discussed in two dynamic workshops. The workshops will focus on

"Good practices in Europe - how can film literacy initiatives travel?"
"European Networks for Film and Media Literacy - how can we create a better environment for European cooperation?"
The Commission will also examine the impact of the current financial and economic crisis on media literacy initiatives and policy.

The programme of the conference is as followed.

16th November 2012, 10:00 h – 17:00 h
Brussels, Albert Hall, Chaussée de Wavre 649-651

09:30 – 10:00     
 Registration of participants

10:00 – 10:15  
 Jan Truszcyński, Director-General of the European Commission΄s Directorate-General for Education and Culture

10:15 – 11:00 
Keynote speech
Beeban Kidron, Film Director and Co-founder of UK Film Club

11:00 – 12:00 
Media Literacy in times of crisis
- José Manuel Pérez Tornero (Autonomous University of Barcelona, Spain)
- Irene Andriopoulou (IOM - Hellenic Audiovisual Institute- Greece)
- Brian O΄Neill (The Centre for Transcultural Research and Media Practice, Dublin Institute of Technology – Ireland)

12:00 – 12:30 

Lunch Break

14:00 – 14:30 
Results of the EU Study: Film Literacy in Europe, Andrew Burn (Institute of Education, University of London) in discussion with Dag Asbjørnsen and Bronagh Walton (European Commission)

14:30 – 16:00 Workshops
Workshop I: A European Network for Media Literacy
What could be the scope and the role of a European Network for Media Literacy?
- Moderator: Matteo Zacchetti (European Commission)
- Rapporteur: Paolo Celot (European Association for Viewer΄s Interest)
- Francine Cunningham (Executive Director, European Newspaper Publishers Association)
- Charlotte Appelgren (Secretary General Cine- Regio)
- Danish film Institute (Tbc)
- Vitor Reia Batista (University of Algarve)

Workshop II: Cross-border cooperation in European Film Literacy
How could good film literacy initiatives travel within Europe?
- Moderator: Susanne Ding (European Commission)
- Rapporteur: Mark Higham (Chief Executive UK Film Club)
- Sarita Christensen (Chief Executive Copenhagen Bombay) Productions
- Sannette Naeyé (Director Cinekid)
- Margret Albers (Chief Executive German Foundation for children΄s media "Goldener Spatz", Head of Studies Academy for children΄s media Erfurt)

16:00 – 16:30 Coffee Break

16:30 – 17:00 Closing
Aviva Silver (European Commission) and the Rapporteurs of the working groups

17:30 End of Conference

17:30 – 19:30 Networking Cocktail

Additional information about the Creative Europe programme and its goals can be found in the related links.
  Creative Europe Press Release
  Creative Europe: support programme for Europe's cultural and creative sectors from 2014
  Creative Europe videos
  Creative Europe: Commission unveils plan to boost cultural and creative sectors
  altcine Explore movies by Country People To read
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