Is there an algorithm for love? Atanas, a Bulgarian engineer living in Finland, is determined to find out. With the help of some of his geeky bachelor friends, he sets up a series of experiments to crack the code and develop a new, scientific approach to dating. This charming and lighthearted documentary follows Atanas and company as they research pheromones, chart brain waves, and try out “hacks” on blind dates in their quest to find romance in the modern world.